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Pricing Kit

Price-to-CAC Break-even

ARPU, churn, CAC, and gross margin in — LTV, LTV:CAC, and payback months out. If payback is longer than your cash nerve, the price or the channel is wrong.

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0 40 100
10 80 95

Payback Sheet

Price-to-CAC Break-even

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Free utility from Join Rudra. The Indie SaaS Pricing Decision Kit is the full system behind this calculator.