Formula or example
Free-to-paid conversion = users who become paid ÷ eligible free users in the cohort. Example: 30 paid conversions from 1,000 free signups = 3%.
Apply it
Use the Trial vs freemium calculator to work through your assumptions. See also the related guide.
Related statistic
Freemium self-serve conversion benchmarks: 3%–5% good, 6%–8% great (2023). Check its source population and definitions before applying it to your business.
Related terms
Sources
How to cite
Copy this HTML link snippet.
<a href="https://joinrudra.com/glossary/freemium/">Freemium — Join Rudra Glossary</a>Plain-text citation:
Join Rudra. “Freemium.” https://joinrudra.com/glossary/freemium/