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All glossary terms

Solo builder glossary

Monthly recurring revenue (MRR)

MRR is the normalized monthly value of recurring subscription revenue, excluding one-time charges. It is a run-rate measure, not cash collected or recognized revenue.

Join Rudra · Definition and worked example

Formula or example

MRR = sum of active recurring monthly contract values. Example: 20 customers × $40/month = $800 MRR.

Apply it

Use the MRR Goal Price Calculator to work through your assumptions. See also the related guide.

Related statistic

Median NRR of 102% for companies with $25,000–$50,000 ACV (2025). Check its source population and definitions before applying it to your business.

Related terms

Sources

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