A SaaS pricing page is the public page where a stranger picks a plan and pays. The price is on the page. The difference between plans is on the page. The button goes to checkout, not to a calendar.
If the only price is “contact us,” you do not have a SaaS pricing page yet. You have a sales form. That can be the right motion for a large contract. It is the wrong motion when the product is meant to be bought alone.
What the page has to show
- Who the tier is for, in one line. “A solo builder” is a buyer. “Growing teams that want to scale” is not, until you say which limit they are about to hit.
- The price, in the unit you actually charge. Seat, workspace, or usage. Use that word on the product and on the page.
- The monthly price, and the annual price beside it if you sell annual. Hide the annual math and people will do it wrong, or they will not trust it.
- The fence. The one or two limits that make the next tier worth paying for. A list of every feature, repeated on every column, does not help someone choose.
- One action per tier. Start, upgrade, or talk to sales for a tier that is genuinely sold by a person. Three equal buttons that all say “Get started” leave the choice to decoration.
A worked example
Three public tiers: $19, $49, and $99 a month. Suppose 60 percent of new paid accounts take $19, 30 percent take $49, and 10 percent take $99. Blended monthly revenue per account is 0.60 × 19 + 0.30 × 49 + 0.10 × 99, which is $36.
An annual plan at 20 percent off is the monthly price times 12 times 0.80. The $19 plan becomes $182.40 for the year, which is $15.20 a month if you want to show the monthly equivalent. Write both numbers. “Save 20 percent” without the annual total makes the buyer do the multiplication.
These prices and the mix are an illustration, not a recommendation. If your buyers do not split 60/30/10, the $36 figure is the wrong expectation. Put your own prices and your own mix into the SaaS Pricing Page Modeler. It shows blended revenue per account and the monthly versus annual yield before you publish the page.
What to leave off
- A fourth tier that exists so the third tier looks cheaper, with no person who would buy it.
- A discount that is not written on the page. A code in a newsletter and a different price on the site is two offers.
- Enterprise language on a product that has never closed an enterprise deal. A real sales-assisted tier can sit beside self-serve tiers. A fake one trains people to wait for a call you do not want.
Write the decision down
The page is the public version of a decision: who pays, how much, and what they are not allowed to do on the cheaper plan. The SaaS pricing page kit is the Excel model, the checklist, and the short guide for writing that decision before the HTML ships. Price starts at $9 on Gumroad.
Questions
What is a SaaS pricing page?
The public page where a visitor sees the plans, the price of each plan, what separates the plans, and a way to pay without booking a call.
How many tiers should a SaaS pricing page have?
Three is enough for a self-serve product: a starting plan, the plan you want most people to buy, and a higher plan for the buyer who needs the extra fence. Add a fourth only when a real buyer needs it.